“I bought it at ABC.”

When I started at ABC, my mother turned to me with excitement pointing to her one item in our apartment, a small hat rack, saying, “I bought that at ABC. It was the only piece I could afford.”

For many, ABC is an over-the-top, unattainable home store. For 15 years, I excelled at sourcing the most desirable pieces, yet what I am most proud of is launching “Cobble Hill,” an aspirational yet approachable furniture assortment. The private label collection was inspired by rich colors, modern shapes, and urban living. Home furniture with quality and price points comprable to a mass-market retailer, never forsaking quality. Coupled with evaluating KPIs, I spent countless hours engaging with customers and sales teams to inform future product decisions and sustain seasonal growth.

Under my leadership, the offering expanded, and demand increased. “I bought it at ABC” became the love language of many.

Michelle Vainberg Merchant

Private Labels + Brand Collaborations

I launched the most profitable, exclusive assortments while utilizing every resource at my disposal to build lasting relationships. Strong communication allows me to guarantee factory flow, navigate projections, and ensure delivery transparency. For private labels, I focus on material development, trend, and consumer needs to ensure all pieces are mission-aligned, ever-evolving, and ready for market. My collaborations with well-known companies, including Cisco Home, Tom Dixon, Tala, Flos, Libeco, Dwell, Verellen, Saba, Glas Italia, Kartell, and many more, fueled designer buzz, press, and site traffic. This collective spirit offered customers a mix and match of materials, price points, and aesthetics, ultimately driving a 30-million-dollar furniture assortment.

Michelle Vainberg Merchant and Curation

Promotions and Campaigns

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