Color Strategy
Setting color stories is an overarching seasonal strategy based on product messaging and reacting to influencing trends, pop culture, and material innovation.
Color evokes self-expression, individuality, and emotion. Consequently, buying color takes research, patience, trust, creativity, and imagination.
Pantone 2022 | 2023
Togetherness and Selfcare
Rebalancing domestic life is the next new normal that will shape the future of retail.
“It’s dinner time!”, “Do you want a coffee?” “Let’s go to bed.” A common list of global rituals.
The past three years have taught future generations the value of family bonds, community, good health, and wellness. At the kitchen table, our morning brew with a daily news briefing. The dining room is a setting for belly laughs and our most profound conversations. Our bedroom is an essential time for play, reflection, and rest. Our home furnishes desirable moments for socializing and practicing self-care.